Did you see the article from Visit Iceland’s Tourism campaign about letting one of their iconic Icelandic horses return your emails while you are on vacation?!
Here is the website… and I think this ad campaign is brilliant. Basically, it says to “Outhorse your email” while you are on vacation. Do you see what they did there?! Instead of “outsource”, they are saying “outhorse” your emails while on vacation.
Click image to go to the website
They go on to say that you could choose between 3 of their horses to respond to your emails while you are gone.
Brilliant!
I fell for it. I entered my email in order to get the horsey response. In this way, the Icelandic tourism board has my email… but they also wrote a vacation email reply for me.
You can see below what was created by Litla, the horse…
But first, here is the explanation video:
Click here for the video:
Click image to watch video.
YOU CAN PICK WHICH HORSE YOU FEEL IS BEST TO FIT YOUR NEEDS!
You could pick one of these three to answer your emails while you are away.
THIS IS THE EMAIL THEY CREATED FOR ME
So I bit and filled out the form to have one of these horses reply to my vacation emails… and it came up with the below! So I could program that into my “while I’m gone” vacation responses!
This is what was created for me!
SO FUN! Thank you, Visit Iceland!! A great campaign!
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