Sad but true… it seems like Facebook has it out for Horse and Man.
I mean, why do they care about us? Really? I cannot fathom. But… things are definitely not the same between H&M and FB.
In the beginning, 10 years ago, FB was a huge ally for Horse and Man. We had thousands of followers and those followers, in turn, shared our stories so that donations to the Drop in the Bucket Fund came in droves from all over the world. The Drop in the Bucket Fund was very successful.
However, in the last 16 months, all kinds of odd things popped up with FB. Loyal followers couldn’t find our posts… many followers gave up. The Horse and Man massive news feed, dwindled down to where we were only seeing the same 50 people posting. This made it very difficult to find important and deserving Bucket Fund horses from around the USA.
In the last few months, FB has refused to let us add a ‘donate’ button to promote our Bucket Fund through the Horse and Man page – as has been the standard for 10 years. In fact, they have banned my personal page from promoting the Bucket Fund. My only page that can promote the Bucket Fund, is the page of my donkey.
As of this month, FB created a ‘new’ Page for Horse and Man that dropped our thousands of followers – just like that. Now, instead of getting thousands of likes and hundreds of comments, we get a few, if that. To say I’ve been soul crushed about this is an understatement. It took a lot of work to build up that following… a lot.
What does FB have against helping horses in dire need?
So, sadly, this year was a very dismal year for the Bucket Fund. We brought in a quarter of what we usually garnered for these poor horses. I attribute this loss to the absence of FB readers, shares and donations. Truly, previously we received FB donations from all over the world. Now, never.
Once Upon a Time…
I have contacted FB numerous times and they ignore my questions. I’m just shaking my head. I cannot believe it, really. I’m dumbstruck. The only response I did receive told me to ‘create an ad’ to promote the post. Right. Bring in money for FB or fugeddaboudit. For me, I’m not about advertising our non-profit. I mean, I don’t mind boosting a post for a few dollars, but I’m not going to run ads.
Well, we cannot cry over spilled milk. When one door shuts, another one opens.
The Drop in the Bucket Fund is still a viable resource – and we are angels for those who need us – no matter what we give… but some type of new expansion needs to happen.
I will be thinking a lot about this.